Cleaning and cooking can be a chore, but when it’s done, you proudly say ‘Ta Da’. We applied this insight to brand Ta Da, a new range of household products, so it would evoke emotion in a highly functional category, where busy, cluttered packaging is the norm. The transformative nature of everyday chores is depicted through subtle gradients in the logo, a generous dollop of white space, and the use of cheerful accent colours. We even came up with the name. Feel free to sing it. Everyone else does.