Fisherman’s Friend

It works.
That’s the honest truth.

Everyone can agree that fish stories are hard to swallow.
Unless of course we’re talking about Fisherman’s Friend lozenges — the only honest thing about a fisherman.




 

 

 

FISHERMAN’S FRIEND

#SUCKITUP

In its 3rd year, the Fisherman's Friend 'Suck It Up' campaign is as relentless as ever, bestowing tough love to our millennial target and their first world problems in these 15-second spots.



 

 

FISHERMAN’S FRIEND

Suck It Up

What ever happened to those tough people throughout the ages? The people that wouldn’t let the common cold or sniffle stop them from living their life? Fisherman’s Friend reminds us that despite our whiny nature today, we can still be tough when facing a cold. So quit your complaining and suck it up.




Fisherman's Friend
Fisherman's Friend
DR. OETKER
DR. OETKER
TCC
TCC
AWHL
AWHL
GLOBAL PET FOODS
GLOBAL PET FOODS
Days Inn US
Days Inn US
Mucho Burrito
Mucho Burrito
INDIE88
INDIE88
NFCD
NFCD
INARIA
INARIA
Antler Room
Antler Room
RBC
RBC
Ta-Da
Ta-Da
Mac's
Mac's
Far Niente
Far Niente
Carlson Wagonlit Travel
Carlson Wagonlit Travel
Days Inn Canada
Days Inn Canada
Movember
Movember
Dr. Bernstein
Dr. Bernstein
19 Crimes
19 Crimes