Days Inn thought they wanted a campaign to attract their core business of vacationing families. Our Outthinker, a Flight Attendant, led us to an untapped territory: the business traveller. And that led to “Bizcation”. Business travel shouldn’t be all business all the time. Sometimes we have those moments away from the strains of everyday life that a business trip affords you. Like getting the bed to yourself or eating in complete peace and quiet. The first Bizcation spot launched in 2014, picking up a Gold Bessies for best TV single in 2015. On the heels of last year’s success, we launched 2 new spots in 2016, and both have been very well received.