Days Inn

Bask In The Sun

IAC Internet Advertising Competition AwardThe sun is a beacon of light everyone gravitates towards. It can give life to a farmer’s crops, signals the start of a new day, and yes, even kills vampires. Centered around the power of the sun, this brand new campaign marks a historic departure for Days Inn Global as it moves away from its decade old strategy, embracing a more humorous tone and positioning the hotel brand’s iconic sun logo as hero.




It doesn't take a spaceship to travel to the sun. It's not just gravity that pulls you towards the sun.  It's also free wi-fi. The sun. Good for business, pleasure and photosynthesis. Vampires Beware.