Women who first experience domestic violence are generally between 18 to 24 years old. That same age group spends more than 2 hours a day on social media – a place where people’s online personas aren’t always their reality. So to raise awareness, we created a typical selfie video of a young couple on the Instagram and Snapchat stories platform. The video takes an unexpected turn when the filter drops, revealing that the seemingly normal relationship is in fact an abusive one. With this shocking video tailor-made for the stories platform, we reminded users that you never really know who’s experiencing domestic violence.