ASSAULTED WOMEN’S HELPLINE

No Filter

Women who first experience domestic violence are generally between 18 to 24 years old. That same age group spends more than 2 hours a day on social media – a place where people’s online personas aren’t always their reality. So to raise awareness, we created a typical selfie video of a young couple on the Instagram and Snapchat stories platform. The video takes an unexpected turn when the filter drops, revealing that the seemingly normal relationship is in fact an abusive one. With this shocking video tailor-made for the stories platform, we reminded users that you never really know who’s experiencing domestic violence.





 

ASSAULTED WOMEN’S HELPLINE

DOMESTIC ABUSE EXPOSED

Many people don’t realize how rampant domestic abuse is in Canada. On any given night, 3,491 women sleep in shelters because it isn’t safe at home. Even more shocking is that every six days a woman is killed by her intimate partner. To help expose the gravity of this issue and raise more awareness, we opened the blinds on this often overlooked issue by simulating a violent spousal assault for passersby to witness first-hand.




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