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Outthinking

We like to think a lot. And then we like to Outthink.

We like to think a lot.
And then we like to Outthink.

Outthinking, in its simplest form, is where we access an “outsider” (i.e. someone outside of both advertising and our client’s industry) to help broaden or shift perspective on a given project. Based on the business or creative challenge at hand, we source the most appropriate outside experts to be the Outthinkers and tap into thousands of hours worth of expertise. This allows for fresh, yet relevant insights to help build your brand.

To find out more about how Outthinking works, please contact Sally at s.mcconnell@giantsandgents.com.

We
Do
That.

Creative Development Strategy Optimization Packaging Design Social Creative Production Brand Positioning Websites & Apps Experiential Video Content Advertising Brand Identity SEO / SEM 360° Planning Tracking Outthinking™

We Do That.

Alanna Nathanson

Co-Founder,
Chief Creative Officer

Alanna is one of those rare creatives that actually loves business, so…she started one. Pre-G&G, she’s grown brands in every category, while winning a multitude of top industry awards. Today, she’s proud to have helped build G&G into an A-list indie shop, which has won both creative accolades as well as business ones. While overseeing meaningful, memorable work that drives success, she has also instructed at the Miami Ad school and most impressive, been known to pair the right Cabernet with fries.

Alanna Nathanson

Co-Founder,
Chief Creative Officer

Natalie Armata RGD

Co-Founder,
Chief Creative Officer

Natalie has always made the impossible possible. No challenge has been too great: from rising to the top of her field in art direction and design, to running an income property mini-empire, to starting an advertising agency, she can simplify the overwhelming into the achievable with her razor-sharp vision, resilience and tireless energy. She’s worked on every category and at top agencies, while winning national & international awards in the process. She mentors students, speaks on panels and has taught at the Miami Ad School. She fearlessly launched G&G based on her own ethos: Be Brave, Be Decent.

Natalie Armata RGD

Co-Founder,
Chief Creative Officer

Sally McConnell

VP, Operations

As Vice President of Operations, Sally manages the people and processes that drive exceptional results. She has a keen ability (some say sixth sense) to identify and remove barriers, allowing everyone around her to be and do their best. Her skills and instincts have been finely tuned over the past 26 years, working at renowned creative agencies for some of Canada’s most prominent brands, including Canadian Tire, TELUS Mobility, Bell Mobility, CIBC, Canada Post and Unilever, along with her experience in the U.S. working with Capital One Bank and Verizon Wireless. Sally quickly gets to the heart of any matter and provides solutions that are both pragmatic and optimistic. This also comes in handy when trying to get her son to look up from his video game.

Sally McConnell

VP, Operations

Alanna Nathanson

Co-Founder,
Chief Creative Officer

Alanna is one of those rare creatives that actually loves business, so…she started one. Pre-G&G, she’s grown brands in every category, while winning a multitude of top industry awards. Today, she’s proud to have helped build G&G into an A-list indie shop, which has won both creative accolades as well as business ones. While overseeing meaningful, memorable work that drives success, she has also instructed at the Miami Ad school and most impressive, been known to pair the right Cabernet with fries.

Natalie Armata RGD

Co-Founder,
Chief Creative Officer

Natalie has always made the impossible possible. No challenge has been too great: from rising to the top of her field in art direction and design, to running an income property mini-empire, to starting an advertising agency, she can simplify the overwhelming into the achievable with her razor-sharp vision, resilience and tireless energy. She’s worked on every category and at top agencies, while winning national & international awards in the process. She mentors students, speaks on panels and has taught at the Miami Ad School. She fearlessly launched G&G based on her own ethos: Be Brave, Be Decent.

Sally McConnell

VP, Operations

As Vice President of Operations, Sally manages the people and processes that drive exceptional results. She has a keen ability (some say sixth sense) to identify and remove barriers, allowing everyone around her to be and do their best. Her skills and instincts have been finely tuned over the past 26 years, working at renowned creative agencies for some of Canada’s most prominent brands, including Canadian Tire, TELUS Mobility, Bell Mobility, CIBC, Canada Post and Unilever, along with her experience in the U.S. working with Capital One Bank and Verizon Wireless. Sally quickly gets to the heart of any matter and provides solutions that are both pragmatic and optimistic. This also comes in handy when trying to get her son to look up from his video game.

Graeme

Associate Creative Director

Clodagh

Account Manager

Mary Ruf

VP, Business Lead

Doug Potwin

VP, Head of Strategy

Tina

Office Manager

Trevor

Content Designer,
Studio Lead

Mahak

Director of Finance

Victoria

Business Lead

Ashley

Account Supervisor

Michelle

Account Supervisor

Becky

Associate Creative Director

Rini

Junior Accountant

Natasha

Account Manager

Maddy

Account Manager

Annabelle

Executive Brief Eater

Logos of G&G clients Logos of G&G clients

Full service capabilities in a nimble indie.

Work with us.

Make your brand a giant.

Make your brand a giant.

s.mcconnell@giantsandgents.com

Join us.

Be a brave member of the team.

Be a brave member of the team.

hello@giantsandgents.com