19crimes

Good Advice From Bad Guys

Treasury Wine Estates approached us with an already compelling brand, and it was up to us to bring it to life. We employed a character that had qualities most guys admire: The bad guy. They have style. They’re smart. They’re self-made and tough. Bad guys know how to live right. So we created an entirely digital campaign where bad guys gave advice on things like fashion, exercise, social situations and of course cooking – all with a distinctively criminal twist. From our campaign, 19 Crimes grew over 400% in Canada year-over-year.

19 Crimes - Wine is like a person. It should breath, but only if you want it to.
19 Crimes - Food and wine should go together like offshore and bank accounts.
19 Crimes - Once the wine is done, the bottle can really come in handy.
Mucho Burrito
Mucho Burrito
Antler Room
Antler Room
RBC
RBC
Ta-Da
Ta-Da
Gubagoo
Gubagoo
Mac's
Mac's
Far Niente
Far Niente
Days Inn
Days Inn
Carlson Wagonlit Travel
Carlson Wagonlit Travel
Fisherman's Friend
Fisherman's Friend
Days Inn
Days Inn
Movember
Movember
Dr. Bernstein
Dr. Bernstein
19 Crimes
19 Crimes
One at Windermere
One at Windermere
Woods at Kenton
Woods at Kenton
National Arts Centre Orchestra
National Arts Centre Orchestra
Scaddabush
Scaddabush
Mac's
Mac's
Messy Mutts
Messy Mutts
One at Keswick
One at Keswick
Dukes
Dukes
Park'N Fly
Park'N Fly
Prescott
Prescott