




Outthinking™
We like to think a lot. And then we like to Outthink.
We like to think a lot.
And then we like to Outthink.
Outthinking, in its simplest form, is where we access an “outsider” (i.e. someone outside of both advertising and our client’s industry) to help broaden or shift perspective on a given project. Based on the business or creative challenge at hand, we source the most appropriate outside experts to be the Outthinkers and tap into thousands of hours worth of expertise. This allows for fresh, yet relevant insights to help build your brand.
To find out more about how Outthinking works, please contact Sally at s.mcconnell@giantsandgents.com.
We
Do
That.
We Do That.
Alanna Nathanson
Co-Founder,
Chief Creative Officer

Alanna is one of those rare creatives that actually loves business, so…she started one. Pre-G&G, she’s grown brands in every category, while winning a multitude of top industry awards. Today, she’s proud to have helped build G&G into an A-list indie shop, which has won both creative accolades as well as business ones. While overseeing meaningful, memorable work that drives success, she has also instructed at the Miami Ad school and most impressive, been known to pair the right Cabernet with fries.
Alanna Nathanson
Co-Founder,
Chief Creative Officer
Natalie Armata RGD
Co-Founder,
Chief Creative Officer

Natalie has always made the impossible possible. No challenge has been too great: from rising to the top of her field in art direction and design, to running an income property mini-empire, to starting an advertising agency, she can simplify the overwhelming into the achievable with her razor-sharp vision, resilience and tireless energy. She’s worked on every category and at top agencies, while winning national & international awards in the process. She mentors students, speaks on panels and has taught at the Miami Ad School. She fearlessly launched G&G based on her own ethos: Be Brave, Be Decent.
Natalie Armata RGD
Co-Founder,
Chief Creative Officer
Sally McConnell
VP, Operations

As Vice President of Operations, Sally manages the people and processes that drive exceptional results. She has a keen ability (some say sixth sense) to identify and remove barriers, allowing everyone around her to be and do their best. Her skills and instincts have been finely tuned over the past 26 years, working at renowned creative agencies for some of Canada’s most prominent brands, including Canadian Tire, TELUS Mobility, Bell Mobility, CIBC, Canada Post and Unilever, along with her experience in the U.S. working with Capital One Bank and Verizon Wireless. Sally quickly gets to the heart of any matter and provides solutions that are both pragmatic and optimistic. This also comes in handy when trying to get her son to look up from his video game.
Sally McConnell
VP, Operations
Alanna Nathanson
Co-Founder,
Chief Creative Officer
Alanna is one of those rare creatives that actually loves business, so…she started one. Pre-G&G, she’s grown brands in every category, while winning a multitude of top industry awards. Today, she’s proud to have helped build G&G into an A-list indie shop, which has won both creative accolades as well as business ones. While overseeing meaningful, memorable work that drives success, she has also instructed at the Miami Ad school and most impressive, been known to pair the right Cabernet with fries.
Natalie Armata RGD
Co-Founder,
Chief Creative Officer
Natalie has always made the impossible possible. No challenge has been too great: from rising to the top of her field in art direction and design, to running an income property mini-empire, to starting an advertising agency, she can simplify the overwhelming into the achievable with her razor-sharp vision, resilience and tireless energy. She’s worked on every category and at top agencies, while winning national & international awards in the process. She mentors students, speaks on panels and has taught at the Miami Ad School. She fearlessly launched G&G based on her own ethos: Be Brave, Be Decent.
Sally McConnell
VP, Operations
As Vice President of Operations, Sally manages the people and processes that drive exceptional results. She has a keen ability (some say sixth sense) to identify and remove barriers, allowing everyone around her to be and do their best. Her skills and instincts have been finely tuned over the past 26 years, working at renowned creative agencies for some of Canada’s most prominent brands, including Canadian Tire, TELUS Mobility, Bell Mobility, CIBC, Canada Post and Unilever, along with her experience in the U.S. working with Capital One Bank and Verizon Wireless. Sally quickly gets to the heart of any matter and provides solutions that are both pragmatic and optimistic. This also comes in handy when trying to get her son to look up from his video game.
Graeme
Associate Creative Director
Clodagh
Account Manager
Mary Ruf
VP, Business Lead
Doug Potwin
VP, Head of Strategy
Tina
Office Manager
Trevor
Content Designer,
Studio Lead
Mahak
Director of Finance
Victoria
Business Lead
Ashley
Account Supervisor
Michelle
Account Supervisor
Becky
Associate Creative Director
Rini
Junior Accountant
Natasha
Account Manager
Maddy
Account Manager
Annabelle
Executive Brief Eater

